Today I printed out my brochure and business card to see what they look like for real.
I am pleased with the outcome of how they look. Everything looks a bit bigger in person in comparison to on the screen which is probably something I have learnt for the future. The colours have also come out a bit differently but that is to be expected.
Started off with:
One sided leaflet following original grey stripe colour scheme.
Changed to:
New blue colour scheme A4 leaflet (folded) with simple nautical vectors that I created on Illustrator.
Small details:
I created small vector icons for the contact details (a phone, email and location pin). These are just little details to make the brochure look more interesting and to add my own touch to them.
I created a map of where the parlour in Shoreditch is (the main tattoo parlour for the company). The map is of a real area in Shoreditch where the tattoo parlour would be.
To help with the transition between the lighter and darker areas of the brochure, I used these little half circles to introduce the colours to each other. I did this with my infographic last term too as I feel it just helps when you are using to different colours against each other.
I created my own bullet points instead of using the ones that are available on Indesign. I wanted to use real circles as they tie in with the circle shown in the image above as well as the sun behind the lighthouse on the logo.
Before creating my brochure, I decided it would be best to look at some on Pinterest to identify what I like and what makes a good brochure.
I really like the simple colour scheme used in both of the brochures above as well as the use of simple vectors and complimentary fonts. I like the ‘Z’ shaped fold as well and may use this with my own design. I love the use of a darker box along the top of the second brochure design, adding a little more interest to the page. I may also attempt this with my own design.
This is one of the better tattoo brochures that I found (along with business card). I feel it is quite successful and traditional but it does not follow the simplistic design style that I like.
These were my final business card ideas. I decided to work with the sun from the logo for my business card as it brings the brand together and gives the brand an identity.
From these four I then chose this for the front of the business card:
and this for the back of the card:
I went for a plain and simple front to the card to make the company look professional. I want them to give off an impression of knowing what they are doing and being high-end and trustworthy instead of some dirty, backstreet parlour.
I then wanted the back to be a bit more fun and just show the information that someone may need. If they then want the opening times or any further information about the chain, they can check the website or give the company a call. I put the Shoreditch address on as they are the base shop and where the brand began.
Thoughts and adjustments: