Category: First brief

When changing some of my letters such as the A, I had to consider the positioning of the terminal/finial (not sure what the tail of the a is technically defined as).

I think the positioning of the tail looks best in the middle photo. This time I followed a grid system with my A as it did not particularly fit with the rest of my letters last time. I like how it turned out this time although (even though I did not move the lights or my camera at all) I am struggling to get the colours the same on each photo.

Here are the rest of my letters. I feel the grid system works better on all of them this time. I do not understand why the colours varied so much on them when I did not touch anything other than the sweets when taking the photos, but overall they look quite good.

I also had a play about and created an italic letter to experiment with other forms:
This is to give people an idea of what an italic form of my typeface would be like.

I also gave knolling a go here:
I have realised when looking back at my photos that the sweets are not completely straight. I did not realise this at the time when putting them together but I still think that this worked fairly well with demonstrating what sweets I used to create my typeface.

Here is the word ‘Lic’ which I would potentially use for a brand:
I had to think up an L and I for this, but it was not too difficult as my letters needed to fit to a grid. I feel this looks fairly good as a brand name and is pleasing to the eye for children (who would be the main target audience).

I have found a really cool food typography creator called Danielle Evans. She has worked for Kelloggs and other large companies making a lot of food-related photos and typefaces. There are also loads of videos on her Instagram showing you how she makes her food type. Here are some examples of her work:
( http://marmaladebleue.com/ )

Before going in the studio to take some more photos of my letters, I decided to draw out what I was thinking about so that it would be easier and faster when it came to being in the studio. Here are my ideas:

I need to take a photo of ‘LIC’ so that I can hopefully place it on some packaging and place my typeface in the real world. I will then have a go at knolling to see if it works or not with my sweets.

So that I can place my design onto packaging and perhaps some form of advertisement, I have been having a play about with PSD mockups. Here is a convincing bag that could be used as my sweet bag:
(I used my previous logo made just to temporarily place on the top)

I like the crinkles and the detailing on the bag, I think it will look good as a bag of sweets. I have now also learnt you need to download a PSD mockup with an action plan so that it can place your template on the image for you instead of you having to do it manually.