For our third brief, the corporate identity package, I am very interested in the tattoo company idea and the estate agency. I initially thought that I would look into the barber shop, but then decided that the route that I would go down would be too stereotypical and I would just be using basic barber shop vectors. I also do not know much about male facial hair, whereas I am interested in property and nautical themes and watch the programme Tattoo Fixers, which ties in nicely with the tattoo brief.
First of all, I thought I would look at some corporate identities that other people have designed on Pinterest:
I like the logo on the photo of oysters as well as the hand-drawn fish that this man has created. It also ties in with the nautical theme of the tattoo brief. Not only has he designed a logo, but some bottle ideas and bags as well as other branded items. This looks similar to all of our branding briefs and so I feel these photos are relevant.
This is another nautical branding package that I love. The pastely pale colours along with the simple sea creature designs work really effectively. I also like the way the products have been laid out to be photographed.
This is the logo of a barber and tattoo shop in America. I feel it has a simple but effective design with the little images of a tattoo pen and razor. I like the use of black and gold – I feel like the black works well for the line of business and then the gold makes it stand out as a successful company.
This is the website of a high-end estate agency in Suffolk (where I live) although I think they are nationwide. I have noticed they have used the colour gold with black and white again, making it look a prestigious company before you know what it is. The little logo of a pillar/column adds to the upmarket approach the company are going for. I like the easy look to their website and feel that their branding works well.