Month: October 2015

I have found a really cool food typography creator called Danielle Evans. She has worked for Kelloggs and other large companies making a lot of food-related photos and typefaces. There are also loads of videos on her Instagram showing you how she makes her food type. Here are some examples of her work:
( http://marmaladebleue.com/ )

Before going in the studio to take some more photos of my letters, I decided to draw out what I was thinking about so that it would be easier and faster when it came to being in the studio. Here are my ideas:

I need to take a photo of ‘LIC’ so that I can hopefully place it on some packaging and place my typeface in the real world. I will then have a go at knolling to see if it works or not with my sweets.

So that I can place my design onto packaging and perhaps some form of advertisement, I have been having a play about with PSD mockups. Here is a convincing bag that could be used as my sweet bag:
(I used my previous logo made just to temporarily place on the top)

I like the crinkles and the detailing on the bag, I think it will look good as a bag of sweets. I have now also learnt you need to download a PSD mockup with an action plan so that it can place your template on the image for you instead of you having to do it manually.

Here is a picture of my typeface laid-out on inDesign:
Points I need to improve on:

• Make sure I stick to one orientation when taking the photos. Although they are all the same size, some do not look as good in portrait.
• Make my typeface into more of a grid system – stick to a grid with the ‘A’ and lower case ‘F’
• Create a few italics letters like the lowercase ‘F’
• Perhaps have a go at taking the upper and lower case letters separately and all together
• Have a go at Knolling?

Things that worked well:

• The colour scheme
• The grid system on the rest of the letters
• The lighting in the photos

I have re-booked the photography studio for tomorrow night so that I can retake some of my photos then.