Category: First brief

Here is a picture of my typeface laid-out on inDesign:
Points I need to improve on:

• Make sure I stick to one orientation when taking the photos. Although they are all the same size, some do not look as good in portrait.
• Make my typeface into more of a grid system – stick to a grid with the ‘A’ and lower case ‘F’
• Create a few italics letters like the lowercase ‘F’
• Perhaps have a go at taking the upper and lower case letters separately and all together
• Have a go at Knolling?

Things that worked well:

• The colour scheme
• The grid system on the rest of the letters
• The lighting in the photos

I have re-booked the photography studio for tomorrow night so that I can retake some of my photos then.

Presentation practise:
Today we practised various different ways of presenting our work using inDesign instead of Powerpoint. This was useful as I have never made a presentation on inDesign before and our deadline is coming up soon! Here is a screenshot of my work from today:

I was just playing about with layout and working out inDesign as I find it is often easier to teach yourself.

Brand idea for my sweets?
Lic as in to lick because a lot of sweets are to be eaten in that way.

Lic because it sounds like the start of the word ‘liquorice’ .

“Like Lic’ for social media.

Playing around on Illustrator:

Now that I have come up with my basic typeface, I need to think about what sort of a brand I could apply it to.

The obvious would be for a confectionary company such as:

Haribo:
They currently maintain a sans-serif type throughout their packaging. They use a stretchy font that appears to be made from a sweet which makes it fun and appealing for their main target audience: children. Their current typeface is also very easy to use, again making it suitable for their target audience.
Their logo is of a bear, similar to the gummybear product they sell. This ties in with their products as well as what they are as a brand and brings an exciting character to the brand which children would like.

Candyking:
Candy King is quite similar to Haribo in the way that they use a fun, bouncy, rounded, sans-serif font for their title and have a little character to advertise their product too. They use bright colours to advertise their product and for their website and design, attracting the same sort of young audience as Haribo. To photograph their products on their website, they then have a lot of light in the photo and use a white background, similar to my own sweets photos. I am not sure if my multi-coloured typeface would work on their already bright and colourful brand.

Bassetts:

The typeface for Bassetts is boring in comparison to the two brands above – it is just a white serif font on a red background. Their little logo is then of a man made of liquorice allsorts, which already makes it more suited for my typeface as they actually sell liquorice and use it for their advertising anyway. The design of the sweet packaging itself is already quite bright and colourful which may prove an issue with my typeface?

Own brand?
A different route I could go down would be to design my own sweets brand with packaging and transport etc, as then the colour schemes etc would tie in with my typeface.
I may play about with this idea a little further…

Yesterday I went in the studio and took these photos:
After practising with using many different sweets and making a whole alphabet, I found that just using two different coloured sweets actually looked a lot more professional and less like a child had just been playing around. Here are the examples of my 6 uppercase and 6 lower case letters. I like how the liquorice allsorts compliment each other in terms of colour and how they make a nice square font. I might stick with these photos for my final design and just take some more photos of more letters to add to it.