The target audience of a children’s book is very important. In fact, it is probably more important than with an adult book as children develop their literacy skills so fast and change so quickly. You also want to challenge a child, so you would not give a 10 year old a picture book with single sentences. You also wouldn’t give a 4 year old a book that is text heavy. So this all has to be considered when creating a children’s book.
As I would like to make a book that focuses more on the images than on the text, I have decided to aim my book at pre school children (3-5 year olds). It will include 1 or 2 sentences on each page and will rely on the images to help the child tell the story and guess the vocabulary if they are struggling.
Now that I have determined my age group, I have decided to look at the best-selling books aimed at preschool children on the Waterstones website.


As Stick Man is the best-selling book,I have decided to look into it.
Stick Man was published in 2008 by the same lady who created The Gruffalo (Julia Donaldson). The book is about a stick that goes for a jog. A dog then picks up the stick and plays with it, children play poo-sticks with it, a swan makes a nest with it, a boy makes a mast for his sandcastle with it and an arm for a snowman with it, a family use him as firewood and then finally santa comes down the chimney on him and takes him back to his stick family.
The book personifies the stick, making him sound like a human so that children can feel empathy.
The book is beautifully rhymed which is something I could have a go at:
“Stick Man lives in the family tree,
With his stick lady love and their stick children 3.
One day he wakes early and goes for a jog.
Stick Man, oh, Stick Man, beware of the dog!”
The illustrations are fairly simple and easy to follow but they are effective and pleasing to the eye. I will admit that even I enjoyed looking at the Stick Man book which shows that children’s books can appeal to all ages.
Stick Man has been so successful that it was animated for Christmas Day last year on BBC One.
