Year: 2016

For my website and possibly logo, I have had the idea of having a large octopus on the screen. A brand that already successfully uses an octopus is Kraken Rum.

 

 

 

This is the Kraken logo. I love the hand drawn octopus design with its wild eyes and tentacles waving about everywhere. I also like the way the octopus has been shades with dots. The addition of the boat also works well, as well as tying in with the legend of a rum boat vanishing in the sea and possibly being taken by a giant octopus.

The area around the text looks like an ink splodge crossed with an old fashioned rum bottle label in pirate films. The entire logo does bring pirate films to mind with its old fashioned look and the fact it is rum.

The like the calligraphy style type for the ‘The’ and then the widely spaced sans serif type below. The difference between the white and grey type makes the important areas stand out (the name) adding priority and order to the logo.

 

 

This is a screenshot of the website:

The wbsite has a simple layout with the menu bar down the left hand side and then a video taking up the majority of the screen. The use of black and white works well as it makes the product appear as though it is under the sea. Theimages below the video are gifs that move as you scroll down, adding interest to the page. I like the gritty sans serif 3D font on the video and feel it works really well with the pirate style of the page.

This is a screenshot of the top of one of the pages on the Kraken website. I love the old look to it, as though it is a really old film or chalk board. I like the use of tentacles as the swirly bits above the title of the page as well as the combination of fonts on the page.

For our third brief, the corporate identity package, I am very interested in the tattoo company idea and the estate agency. I initially thought that I would look into the barber shop, but then decided that the route that I would go down would be too stereotypical and I would just be using basic barber shop vectors. I also do not know much about male facial hair, whereas I am interested in property and nautical themes and watch the programme Tattoo Fixers, which ties in nicely with the tattoo brief.

First of all, I thought I would look at some corporate identities that other people have designed on Pinterest:

I like the logo on the photo of oysters as well as the hand-drawn fish that this man has created. It also ties in with the nautical theme of the tattoo brief. Not only has he designed a logo, but some bottle ideas and bags as well as other branded items. This looks similar to all of our branding briefs and so I feel these photos are relevant.

This is another nautical branding package that I love. The pastely pale colours along with the simple sea creature designs work really effectively. I also like the way the products have been laid out to be photographed.

 

 

 

 

 

 

This is the logo of a barber and tattoo shop in America. I feel it has a simple but effective design with the little images of a tattoo pen and razor. I like the use of black and gold – I feel like the black works well for the line of business and then the gold makes it stand out as a successful company.

 

 

 

 

 

 

 

 

This is the website of a high-end estate agency in Suffolk (where I live) although I think they are nationwide. I have noticed they have used the colour gold with black and white again, making it look a prestigious company before you know what it is. The little logo of a pillar/column adds to the upmarket approach the company are going for. I like the easy look to their website and feel that their branding works well.