From my logo design, I have created a colour palette to match. I have incorporated some lighter and darker greys as they go well with a bright aqua blue colour, as well as some darker shades of blue which I may or may not need with my website and brochure.
This are my chosen colours (unless I change my mind a bit):
The colours conform to the nautical theme that my tattoo parlour has. I feel they are also pleasing shades of blue and grey (I used the swatch board to help me) and therefore should hopefully be appealing for potential customers.
The main logo uses the bright blue in the bottom left-hand corner (#5cc3dc). This will be the company’s main colour and will be the most prominently used colour too.
The greys will mostly be used for small details as well as possibly vectors in the background. The darker blues are most likely to be for just detailing too.
I also had a play about with the patterns and colours to see how they would appear on a brochure:
Pulling out various patterns and shapes from the lighthouse and using them elsewhere could be potentially a very good idea. So far I feel the designs that I have created work well together.